Emerging Markets
We help original equipment manufacturers, suppliers, and related companies navigate the complexity of entering and operating in emerging markets worldwide.
Over the past decade, automotive sales in markets such as China, India, and Brazil have shown remarkable resilience and growth beyond expectations. China, now the world’s largest vehicle market, continues to evolve rapidly with shifting consumer behaviors and a changing competitive landscape.
As a global firm with strong local expertise, we support clients through:
Designing winning 10-year growth strategies
Developing localized car portfolios and R&D capabilities
Implementing advanced quality-improvement programs
Driving frontline sales transformations to boost satisfaction and performance
China
Growth in China is increasingly driven by lower-tier cities, where consumer patterns and regional preferences vary widely. We help clients strengthen their consumer insights, modernize digital marketing, and strategically expand and optimize dealer networks.
India
India presents a distinct set of challenges and opportunities. As the pioneer of ultra-low-cost cars, the market remains dominated by small vehicles. We work with clients to localize products, redesign supply chains, and align pricing strategies for this segment. The rise of electric mobility—focused on two-wheelers and supported by favorable excise duties—offers strong potential. We help automakers enter the EV market with tailored products and targeted positioning.
Brazil
Localization is essential in Brazil, driven by regulation and consumer preferences for region-specific, high-value products. Through our design-to-value approach, we help companies balance quality, cost, and profitability. With our understanding of Brazil’s diverse regional growth patterns, we guide clients in identifying high-potential areas and building a strong market presence.
