Marketing & Sales

Helping aerospace and defense (A&D) companies achieve strategic success through effective bidding and growth-focused strategies

Every contract bid presents its own set of challenges, and A&D companies must deeply understand their clients’ priorities, preferences, and budgets to secure wins. To stay competitive, organizations must also keep pace with rapid change and evolving customer needs. Those slow to adapt, or lacking in customer insights, risk losing ground to more agile competitors.

Despite ongoing budget uncertainties, it remains essential for defense organizations to continue investing in key growth opportunities, especially as innovation and new technologies accelerate. At NDB Holding Group, we support clients across the entire bid lifecycle—from strategy and business development to proposal execution. Partnering closely with bid capture teams, we design customer-centered solutions that enable smarter investments, stronger product offerings, and higher win rates.

What We Do

Finding pockets of growth

We collaborate with clients to uncover the best investment opportunities using data-driven insights and our proprietary analytics tools. Leveraging our A&D expertise in strategy and corporate finance, we apply advanced valuation techniques to deliver a comprehensive view of growth potential and portfolio performance.

Capture Excellence

We help companies refine their bidding strategies to reduce costs, shorten timelines, and improve competitiveness. Our work includes pricing optimization, market intelligence, and end-to-end proposal support.

Design-to-Value

As clients develop new products, we guide them through design-to-value assessments that balance cost efficiency with customer needs. By removing non-essential features and optimizing design, companies can reduce production costs and offer more competitive pricing—ultimately increasing their chances of success in the market.

Examples of our work

Marketing & Sales

Optimizing product costs

We conducted a design-to-value analysis during the bidding phase for a client, delivering insights that significantly reduced proposed costs. This strategic optimization enabled the client to secure an $800 million contract.

Creating capture excellence

We partnered with a client to develop a two-speed capture process that streamlined bidding efforts across all contract types, including lower-value opportunities. This approach reduced overall bid effort and delivered savings of up to 40 percent.

Refocusing business development

We collaborated with a defense services company to realign its business development strategy and investment priorities after a merger, directing focus toward high-potential growth areas and strengthening the company’s competitive position.

How We Help Clients

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