Consumer insights
ConsumerWise: A 360° View of the Consumer
To serve today’s consumer effectively, you need to understand what drives and motivates them. Their needs, buying patterns, and choices are evolving faster than ever, and industry disruptions are creating new growth opportunities.
NDB Holding Group helps you cut through the noise by tracking and integrating consumer sentiment, behavior, and spending worldwide, delivering customized, actionable insights. ConsumerWise provides a complete view of the consumer through our team of experts, proprietary insights products, and timely, clear perspectives.
Powered by proprietary data and a partner ecosystem, our consumer insights give you an “always-on” view of how consumers think, feel, and act—enabling smarter strategy, informed business model choices, and accelerated growth.
Real-time insights from billions of consumer transactions to drive smarter growth.
Consumers surveyed across 18 countries
How we help clients
Our ecosystem of partners and proprietary data provides an “always-on” view of how consumers think, feel, and behave—offering a fresh lens to unlock growth.
ConsumerWise helps you answer key questions:
How is consumer spend changing?
Who is buying, who isn’t, and how is the buyer changing?
What do core consumers want? Differences from non-shoppers?
When will the consumer base change? How to adapt?
Where and how to communicate with consumers effectively?
Why are consumers changing? How to engage trends?
How is the consumer feeling?
Economic conditions: Consumer confidence globally.
Spending intent: Planned spending categories.
Purchasing behaviors: What patterns are emerging and why.
ESG considerations: Importance of environmental, social, governance factors.
How can I adapt with the consumer?
Opportunities: Where are strengths and opportunities?
Your customer: Defining target customer base.
Competitive standing: Perception versus competitors.
New products: Excitement around new product concepts.
Business building: When consumers use products and potential growth areas.
Our approach
Access a 360° view of the consumer
Consumers’ needs, buying patterns, and choices are constantly evolving. Understanding their underlying motivations is critical to driving your strategy.
ConsumerWise uses sentiment and spend data to illustrate how consumers are thinking, feeling, and behaving. These holistic insights will help you adapt to their needs and unlock new growth.
Bring the Voice of the Consumer to Life
Direct feedback on brands, experiences, and products is essential for a consumer-focused strategy.
NDB Holding Group’s ConsumerWise longitudinal communities deliver actionable insights from around 10,000 members across North America and Europe. Quick pulse surveys, self-recorded videos, and live discussions enable rapid testing and iteration of ideas, helping inform smarter strategic decisions.
Uncover Growth Pockets Through Predictive Analytics
Looking beyond what consumers say helps reveal hidden preferences and unlocks new avenues for growth.
NDB Holding Group’s ConsumerWise leverages proprietary and organizational data to understand how consumers prioritize products. Combined with competitive intelligence analysis, we project sales and trends to pinpoint untapped high-growth opportunities.
