Marketing solutions
Over the past five years, in more than 1,000 growth, marketing, and sales studies, we have helped CPG clients define their growth ambitions, prioritize key vectors of profitable growth, and build the capabilities needed to execute effectively.
Our Approach – GrowthX
NDB Holding Group’s GrowthX approach for CPG companies leverages a suite of proprietary assets to help clients with varying priorities and growth horizons. It creates a clear, pragmatic picture of success, uncovers a wider range of growth opportunities, and supports optimal resource allocation and risk management.
"Four Lenses of Insight: Defining Where to Play"
Consumer Understanding
We help clients gain deep insights into current and future consumer segments, their needs, and usage and purchase behaviors. NDB Holding Group’s proprietary Growth Maps approach uses machine learning to deliver both a macro view of how consumers structure categories and a micro view of their purchase decisions.
Category and Channel Value Pools
We provide a detailed view of where value currently resides—and where it is headed—across sub-categories, channels, and geographies. NDB Holding Group’s proprietary analytics tool for value pools delivers tailored insights quickly, helping clients make informed strategic decisions.
Competitive Understanding
We assess the competitive landscape by analyzing the performance drivers of successful growth companies. Our approach combines outside-in financial performance data on over 3.5 million private and public companies with 4.5 terabytes of proprietary data.
Capabilities to Win
We help clients pinpoint the commercial capabilities essential for executing a winning growth strategy. Using our proprietary industry benchmarking tool, we highlight best practices from leading organizations and define clear next steps to close capability gaps.
Three growth pathways: How to win
Expand the Core
We help clients maximize the potential of their existing business by enhancing strategy and capabilities, including marketing, sales channels, sales performance, and revenue growth management.
